Show houses feature exceptional design in an extraordinary way

The designer show house model is an inspired initiative that transforms a private residence into an elegant exhibition space of architecture, interior design, fine art, furnishings, advanced home technology and more. Reimagined by nationally renowned designers, the houses are anything but ordinary, and the benefits go far beyond the building’s four walls. 

These properties have broad appeal for both the trades and most discerning consumer with one-of-a-kind opportunities including sleek and sumptuous indoor and outdoor spaces that provide the perfect backdrop for a fashion show, product demo, interactive showcase, high-end photoshoot — limitless possibilities in one luxuriously appointed locale. They’re also the ideal, intimate setting to indulge VIP clients or host an exclusive invitation-only event. 

Once unveiled, show houses remain top-of-mind well beyond their debut by way of strategically timed release of targeted media exposure, full-funnel marketing, partnered activations, national and regional amplficiation, and more. The possibilities are curtailed only by your imagination.

Stunning statistics about luxury design house guests 

86% interested in architecture

75% interested in interior design

47% interested in landscape design

83% attend as consumers

11% attend as  design professionals

23% attend as real estate professionals